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Presenting through storytelling

Yellow Hub and CRAL Mondadori organize the workshop “Presenting through storytelling”, taking place on Wednesday 28th November, from 4.30-6.30pm, in (Auditorium piccolo).

Presenting through storytelling



In the business environment, technicalities, graphs and statistical data shown to the audience are not always memorable and they are in danger of taking second place.

A well-told story, on the other hand, is always unforgettable and allows the speaker to get the message across by reaching the audience's emotional side.

What is storytelling and why is it gaining so much popularity?



1.   Strategies of storytelling: do's and don'ts

Not every story might grab the audience's attention and interest.

There are a few important points that should be taken into consideration when choosing the right story for your speech.

The coach will explain to the audience, by means of practical examples, the techniques of storytelling, defining the best practices and pointing out common and avoidable mistakes.



2.   Words are not enough

Verbal communication can be significantly more effective in expressing the meaning of the message if supported by paralanguage.

The coach will show how to make the most out of our body, gestures and voice when presenting in front of other people. Stress management strategies before and when delivering a speech will also be disclosed.



3.   Your turn! Presenting your company/project through storytelling

Based on the speeches you have listened to, how would you apply these presentation strategies to your company/project?

Participants will be engaged in a 30-minutes activity and will work in small groups of 3-4. The two coaches will guide each group through their presentations.

Each participant will have to develop a business story starting from the assumptions “How can I positively affect other people’s lives? How can my project/my position within the company be crucial for the running of the company?”



  1. Q&A Session

A Q&A session will be held at the end of the workshop to clarify any aspects and ask for relevant tips.

Costo Partecipazione: 10 €

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